tirsdag 16. januar 2018

Becoming a critical consumer - Advertisement Analysis/Reklameanalyse

How do companies persuade you to buy their products? Learn how to reveal the manipulations at work.

It is important for the youth of today to understand how advertising manipulates their choices and their spending. This can help them develop their powers of critical observation and reflection, and help them eventually become a more aware consumer.

Check out this article I wrote for Cappelen Damm about how to be a critical consumer. 
You can also read it on the website for the book Tracks here

Here is a task related to the article and images learners can analyze. Here is an assessment form which can be used by the teachers to assess the analysis. It can also be used by the learners for self-evaluation.

Working on this topic fulfills the following competene aims for Vg1 and Vg2 (both vocational and general studies):
  • discuss and elaborate on English language films and other forms of cultural expressions from different media
  • evaluate different sources and use contents from sources in an independent, critical and verifiable manner
  • evaluate different digital resources and other aids critically and independently, and use them in own language learning
In International English, it fulfills the following criteria:
  • analyse and assess the role of some English-language media in international society ( How do advertisements in English affect our daily choices.)
  • analyse linguistic tools in different kinds of texts (rhetorical tools like logos, pathos and ethos)
  • give an account of fundamental principles for constructing texts in a variety of genres (princilpes for creating an advertisement)
In Literature and Culture, the following competence aims are fulfilled:
  • analyse and assess a film and a selection of other artistic forms of expression within English-language culture 
  • elaborate on and discuss the relationship between form, content and stylistic register in sentences and texts

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