torsdag 19. november 2015

Advertisement Analysis/Reklameanalyse

It is important for the youth of today to understand how advertising manipulates their choices and their spending. This can help them develop their powers of critical observation and reflection, and help them eventually become a more aware consumer.

The key words in the advertsiment analysis are learning to understand:

- the intent
-the intended audience
-the design of the advertisement (areas of focus, color scheme, font-size etc,)
-rhetorical devices (logos, pathos and ethos)
-linguistic tools like use of adjectives, action verbs, word play, use of slogans etc.

Resources:

Here is the link to the power point.
Here is a link to tips on how to write an advertisement analysis + check list and examples of 4 advertsiements to work with first individually and then in pairs/groups.

Students later have a test where they have to analyse one or two advertisements. Here is an assessment form for this task.

The teaching material for this topic was created in collaboration with Elena Ringen while she was a teacher trainee at Sotra Vgs. I just gave her some guidelines about what needed to be included, and she developed all the texts that I am at attaching here. As you can see, it is an impressive array of a power point, a checklist, video and images,and an assessment form as well. A big shout out to Elena for letting me share these on my blog. I have made some changes since then to the power point presentation to tailor it to my needs.


Working on this topic fulfills the following competene aims for Vg1 and Vg2 (both vocational and general studies):
  • discuss and elaborate on English language films and other forms of cultural expressions from different media
  • evaluate different sources and use contents from sources in an independent, critical and verifiable manner
  • evaluate different digital resources and other aids critically and independently, and use them in own language learning
In International English, it fulfills the following criteria:
  • analyse and assess the role of some English-language media in international society ( How do advertisements in English affect our daily choices.)
  • analyse linguistic tools in different kinds of texts (rhetorical tools like logos, pathos and ethos)
  • give an account of fundamental principles for constructing texts in a variety of genres (princilpes for creating an advertisement)
In Literature and Culture, the following competence aims are fulfilled:
  • analyse and assess a film and a selection of other artistic forms of expression within English-language culture 
  • elaborate on and discuss the relationship between form, content and stylistic register in sentences and texts



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